growing

better-for-you
brands

Animated Gif of "Together We Grow Better" Wrapping Around a Teal and Dark Green Flower

who we are

Here at Offshoot, our mission is to make healthy eating as easy and fun as possible by growing better-for-you brands. To promote the well-being of consumers, we partner with innovative and plant-forward brands around the globe to grow and scale in the North American market and beyond.

 

Offshoot Brands grew from the team that built Love Beets and we’re now using our foundation and unique skillset to expand our expertise by bringing further fresh, innovative, and convenient solutions to consumers and retailers nationwide. With decades of cross-channel experience in the fresh category, we offer strong industry relationships, deep produce and CPG knowledge, a passion for growing branded products, and a hands-on approach.

 

Whether it’s in our internal teamwork, our relationships with our brand partners, or our personal lives, our philosophy is that together we grow better.

Our mission is to make healthy eating as easy and fun as possible.

Two Teal Leaf Petals Swaying Up and Down

our brands

Convenient pickled vegetables that are a simple and delicious way to add bold color and big flavor to meals.


VISIT WEBSITE

Delicious, healthy, and allergen-friendly whole-food roasted fav-va bean and chickpea snacks that are appealing to everyday families.


VISIT WEBSITE

No mess, no fuss beet products that make eating beets fun and tasty for both beet lovers and beet newbies alike.


VISIT WEBSITE

Premium and organic on-the-go coconut water and fresh coconut meat offerings provide ready-to-eat coconut offerings straight from the source.


VISIT WEBSITE

Two Teal Leaf Petals Swaying Up and Down

what we do

We like to think off-center and don’t believe in “one size fits all” – our model is an à la carte approach and we collaborate with brands and entrepreneurs to create a strategy that’s customized to each brand’s unique needs. We offer a range of in-house services that take products from concept to consumer.

New Product Development

R&D, Consumer Testing, and Label Verification

Sales

New Business Development, Account Management, New Items Set Up, Promotion Management, Category Reviews, Sales Forecasting, and Broker Management​

Marketing

Brand Management, Social Management, Content + POS Creation, Consumer Activations + Insights, Shopper Marketing, Trade Shows, Digital Optimization, Packaging Design

Customer Service + Operations

R&D, Consumer Testing, Order Processing, EDI Management, Logistics Management, and Inventory Management

Finance

Invoicing, Financial Reports, Check Processing, Reconciliation

our model is an à la carte approach and we collaborate with brands and entrepreneurs to create a strategy that’s customized to each brand’s unique needs.
Two Teal Leaf Petals Swaying Up and Down

our team

we love what we do and have fun doing it.

We nerd out on innovative products and good branding, are avid trend-hunters, and are passionate about healthy living.

Illustrative Headshot of Offshoot Team Member George Schropshire

General Manager

Inspiring leader. Big picture thinker. Passionate team builder. Wine enthusiast.


Illustrative Headshot of Offshoot Team Member Hollie Johnson

Business Development Director + Key Accounts

Enthusiastic relationship builder. Experienced project manager. Fan of thinking outside the box. Lover of good food.


Illustrative Headshot of Offshoot Team Member Jim Arsenault

Finance Director

Numbers guru. High energy achiever. Enjoys rolling up sleeves to get involved. Cocktail connoisseur.


Illustrative Headshot of Offshoot Team Member Natasha Lichty

Brand + Marketing Director

Visual storyteller. Skilled communicator. Expert at bringing ideas to life. Proponent of balanced living.


Illustrative Headshot of Offshoot Team Member Rob Doolan

Sales Director

Produce industry veteran. Determined sales strategist. Data-driven decision maker. Aussie-national expat.


Illustrative Headshot of Offshoot Team Member Kelsey Tressler

Innovation Director

Accomplished product developer. Creative problem solver. Entrepreneurial thinker. Advocate of intentional food and movement.


Customer Relations + Operations Manager

Experienced team leader. Customer service connoisseur. Multi-tasks like a boss.


Illustrative Headshot of Offshoot Team Member Abbie Phillips

Sales Account + Events Manager

Energetic Event Expert. Tenacious task juggler. Committed to collaboration and connections. Restaurant snob.


Illustrative Headshot of Offshoot Team Member Maggie Scott

Brand Marketing Manager

Curator of creative ideas. Detail-oriented project executor. Fun-loving team player. Wellness warrior.


Regional Sales Manager

Savvy sales hunter. Passionate relationship builder. Resourceful thinker. Always up for a laugh.


Illustrative Headshot of Offshoot Team Member Ana Urrutia

Northeast Sales Manager

Detail-oriented sales steward. Produce and CPG devotee. Customer partnership focused. Travel junkie.


Illustrative Headshot of Offshoot Team Member Ashley Kane

Customer Service Representative

Committed to the customer. Calm under pressure. Jumps in wherever needed. Amateur mini golfer.


Illustrative Headshot of Offshoot Team Member Jillian Richardson

Customer Service Representative

Organized order specialist. Friendly rapport guru. Friend to all animals.


Illustrative Headshot of Offshoot Team Member Doug Martin

Merchandiser

Merchandising maven. Tenacious traveler. Strives for visual perfection and organization. Vegetable farmer.


Illustrative Headshot of Offshoot Team Member Ewe Zeljazkow

AP Manager / Bookkeeper

Adept archive keeper. Always willing to lend a hand. Friendly and flexible multitasker. Nature lover and Yogi.


Social Media + Content Creation Coordinator

Inspired content creator + skilled photographer. Tik Tok Lover. Supporter of women’s health + wellness.


Illustrative Headshot of Offshoot Team Member George Schropshire

General Manager

Inspiring leader. Big picture thinker. Passionate team builder. Wine enthusiast.


Illustrative Headshot of Offshoot Team Member Hollie Johnson

Business Development Director + Key Accounts

Enthusiastic relationship builder. Experienced project manager. Fan of thinking outside the box. Lover of good food.


Illustrative Headshot of Offshoot Team Member Jim Arsenault

Finance Director

Numbers guru. High energy achiever. Enjoys rolling up sleeves to get involved. Cocktail connoisseur.


Illustrative Headshot of Offshoot Team Member Natasha Lichty

Brand + Marketing Director

Visual storyteller. Skilled communicator. Expert at bringing ideas to life. Proponent of balanced living.


Illustrative Headshot of Offshoot Team Member Rob Doolan

Sales Director

Produce industry veteran. Determined sales strategist. Data-driven decision maker. Aussie-national expat.


Illustrative Headshot of Offshoot Team Member Kelsey Tressler

Innovation Director

Accomplished product developer. Creative problem solver. Entrepreneurial thinker. Advocate of intentional food and movement.


Customer Relations + Operations Manager

Experienced team leader. Customer service connoisseur. Multi-tasks like a boss.


Illustrative Headshot of Offshoot Team Member Abbie Phillips

Sales Account + Events Manager

Energetic Event Expert. Tenacious task juggler. Committed to collaboration and connections. Restaurant snob.


Illustrative Headshot of Offshoot Team Member Maggie Scott

Brand Marketing Manager

Curator of creative ideas. Detail-oriented project executor. Fun-loving team player. Wellness warrior.


Regional Sales Manager

Savvy sales hunter. Passionate relationship builder. Resourceful thinker. Always up for a laugh.


Illustrative Headshot of Offshoot Team Member Ana Urrutia

Northeast Sales Manager

Detail-oriented sales steward. Produce and CPG devotee. Customer partnership focused. Travel junkie.


Illustrative Headshot of Offshoot Team Member Ashley Kane

Customer Service Representative

Committed to the customer. Calm under pressure. Jumps in wherever needed. Amateur mini golfer.


Illustrative Headshot of Offshoot Team Member Jillian Richardson

Customer Service Representative

Organized order specialist. Friendly rapport guru. Friend to all animals.


Illustrative Headshot of Offshoot Team Member Doug Martin

Merchandiser

Merchandising maven. Tenacious traveler. Strives for visual perfection and organization. Vegetable farmer.


Illustrative Headshot of Offshoot Team Member Ewe Zeljazkow

AP Manager / Bookkeeper

Adept archive keeper. Always willing to lend a hand. Friendly and flexible multitasker. Nature lover and Yogi.


Social Media + Content Creation Coordinator

Inspired content creator + skilled photographer. Tik Tok Lover. Supporter of women’s health + wellness.


Image of Assorted Berries Inside of a Freshly Cut Coconut Bowl
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Image of Love Beets Organic Cooked Beets Packaging on a Cutting Board with Someone Chopping Beets
Two Teal Leaf Petals Swaying Up and Down

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