growing

better-for-you
brands

growing

better-for-you
brands

who we are

Here at Offshoot, our mission is to make healthy eating as easy and fun as possible by growing better-for-you brands. To promote the well-being of consumers, we partner with innovative and plant-forward brands around the globe to grow and scale in the North American market and beyond.

 

Offshoot Brands grew from the team that built Love Beets and we’re now using our foundation and unique skillset to expand our expertise by bringing further fresh, innovative, and convenient solutions to consumers and retailers nationwide. With decades of cross-channel experience in the fresh category, we offer strong industry relationships, deep produce and CPG knowledge, a passion for growing branded products, and a hands-on approach.

 

Whether it’s in our internal teamwork, our relationships with our brand partners, or our personal lives, our philosophy is that together we grow better.

Our mission is to make healthy eating as easy and fun as possible.

Two Teal Leaf Petals Swaying Up and Down

our brands

Convenient pickled vegetables that are a simple and delicious way to add bold color and big flavor to meals.


VISIT WEBSITE

No mess, no fuss beet products that make eating beets fun and tasty for both beet lovers and beet newbies alike.


VISIT WEBSITE

Premium and organic on-the-go coconut water and fresh coconut chunks and toppings provide ready-to-eat coconut offerings straight from the source.


VISIT WEBSITE

Fresh, cold-pressed juice made from upcycled fruits and veggies – good for you and for the environment too!


VISIT WEBSITE

Innovative whole-food solutions that are convenient, fresh, and fun.


VISIT WEBSITE

Convenient pickled vegetables that are a simple and delicious way to add bold color and big flavor to meals.


VISIT WEBSITE

Delicious, healthy, and allergen-friendly whole-food roasted fav-va bean and chickpea snacks that are appealing to everyday families.


VISIT WEBSITE

No mess, no fuss beet products that make eating beets fun and tasty for both beet lovers and beet newbies alike.


VISIT WEBSITE

Premium and organic on-the-go coconut water and fresh coconut chunks and toppings provide ready-to-eat coconut offerings straight from the source.


VISIT WEBSITE

Two Teal Leaf Petals Swaying Up and Down

what we do

We like to think off-center and don’t believe in “one size fits all” – our model is an à la carte approach and we collaborate with brands and entrepreneurs to create a strategy that’s customized to each brand’s unique needs. We offer a range of in-house services that take products from concept to consumer.

New Product Development

R&D, Consumer Testing, and Label Verification

Sales

New Business Development, Account Management, New Items Set Up, Promotion Management, Category Reviews, Sales Forecasting, and Broker Management​

Marketing

Brand Management, Social Management, Content + POS Creation, Consumer Activations + Insights, Shopper Marketing, Trade Shows, Digital Optimization, Packaging Design

Customer Service + Operations

Order Processing, EDI Management, Logistics Management, and Inventory Management

Finance

Invoicing, Financial Reports, Check Processing, Reconciliation

our model is an à la carte approach and we collaborate with brands and entrepreneurs to create a strategy that’s customized to each brand’s unique needs.
Two Teal Leaf Petals Swaying Up and Down

our team

we love what we do and have fun doing it.

We nerd out on innovative products and good branding, are avid trend-hunters, and are passionate about healthy living.

Illustrative Headshot of Offshoot Team Member George Schropshire

General Manager

Inspiring leader. Big picture thinker. Passionate team builder. Wine enthusiast.


Illustrative Headshot of Offshoot Team Member Natasha Lichty

Brand + Marketing Director

Visual storyteller. Skilled communicator. Expert at bringing ideas to life. Proponent of balanced living.


Chief Commercial Officer

Compassionate leader. Joyful trailblazer. Radiant energy influencer. Epicurean explorer.


Illustrative Headshot of Offshoot Team Member Kelsey Tressler

Innovation Director

Accomplished product developer. Creative problem solver. Entrepreneurial thinker. Advocate of intentional food and movement.


Illustrative Headshot of Offshoot Team Member Ashley Kane

Supply Chain Manager

Committed to the customer. Calm under pressure. Jumps in wherever needed. Amateur mini golfer.


Illustrative Headshot of Offshoot Team Member Maggie Scott

Brand Marketing Manager

Curator of creative ideas. Detail-oriented project executor. Fun-loving team player. Wellness warrior.


Senior Account Manager

Savvy sales hunter. Passionate relationship builder. Resourceful thinker. Always up for a laugh.


Illustrative Headshot of Offshoot Team Member Ana Urrutia

Senior Account Manager

Detail-oriented sales steward. Produce and CPG devotee. Customer partnership focused. Travel junkie.


Account Manager

Proactive thinker. Patient communicator. Excels at efficiency. Always down for some good ol’ sourdough bread.


Account Manager

Driver of ideas. Purveyor of positivity. Sustainability advocate. Avid mountain biker and outdoor enthusiast.


Customer Success Representative

Cheerful communicator. Masterful multitasker. A passionate team player. Devoted beachgoer.


Graphic Designer + Junior Marketing Associate

Creative Connoisseur. Type and color addict. Optimistic forward-thinker. Passionate Spotify playlist curator.


Junior Graphic Designer

Graphic guru. Practical thinker. Dependably dynamic. Pop culture nerd.


Event Manager + Marketing Support

Strategic planner. Detail diva. Passionate people person. True crime junkie.


Customer Success Representative

Curious Learner. Meticulous Worker. Dedicated Teammate. Classic Rock Savant. Walking Sports Encyclopedia.


Brand Marketing + Creative Strategist

Creative Brand Marketer. Packaging design enthusiast. Passionate about mission-driven companies. Proud (short-legged) dog dad.


Marketing + Communications Project Manager

Industry-savvy strategist. Hands-on problem solver. Collaborative team player. Passionate foodie.


Illustrative Headshot of Offshoot Team Member George Schropshire

General Manager

Inspiring leader. Big picture thinker. Passionate team builder. Wine enthusiast.


Illustrative Headshot of Offshoot Team Member Natasha Lichty

Brand + Marketing Director

Visual storyteller. Skilled communicator. Expert at bringing ideas to life. Proponent of balanced living.


Chief Commercial Officer

Compassionate leader. Joyful trailblazer. Radiant energy influencer. Epicurean explorer.


Illustrative Headshot of Offshoot Team Member Kelsey Tressler

Innovation Director

Accomplished product developer. Creative problem solver. Entrepreneurial thinker. Advocate of intentional food and movement.


Illustrative Headshot of Offshoot Team Member Ashley Kane

Supply Chain Manager

Committed to the customer. Calm under pressure. Jumps in wherever needed. Amateur mini golfer.


Illustrative Headshot of Offshoot Team Member Maggie Scott

Brand Marketing Manager

Curator of creative ideas. Detail-oriented project executor. Fun-loving team player. Wellness warrior.

Senior Account Manager

Savvy sales hunter. Passionate relationship builder. Resourceful thinker. Always up for a laugh.


Illustrative Headshot of Offshoot Team Member Ana Urrutia

Senior Account Manager

Detail-oriented sales steward. Produce and CPG devotee. Customer partnership focused. Travel junkie.


Account Manager

Proactive thinker. Patient communicator. Excels at efficiency. Always down for some good ol’ sourdough bread.


Account Manager

Driver of ideas. Purveyor of positivity. Sustainability advocate. Avid mountain biker and outdoor enthusiast.


Customer Success Representative

Cheerful communicator. Masterful multitasker. A passionate team player. Devoted beachgoer.


Graphic Designer + Junior Marketing Associate

Creative Connoisseur. Type and color addict. Optimistic forward-thinker. Passionate Spotify playlist curator.


Junior Graphic Designer

Graphic guru. Practical thinker. Dependably dynamic. Pop culture nerd.


Event Manager + Marketing Support

Strategic planner. Detail diva. Passionate people person. True crime junkie.


Customer Success Representative

Curious Learner. Meticulous Worker. Dedicated Teammate. Classic Rock Savant. Walking Sports Encyclopedia.


Brand Marketing + Creative Strategist

Creative Brand Marketer. Packaging design enthusiast. Passionate about mission-driven companies. Proud (short-legged) dog dad.


Marketing + Communications Project Manager

Industry-savvy strategist. Hands-on problem solver. Collaborative team player. Passionate foodie.


Image of Assorted Berries Inside of a Freshly Cut Coconut Bowl
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Image of Love Beets Organic Cooked Beets Packaging on a Cutting Board with Someone Chopping Beets
Two Teal Leaf Petals Swaying Up and Down

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